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Online Brand Monitoring

Published 06/10/2011 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for? is a video conversion website that mainly focuses on the video aspect of social networking. With, instead of writing in plain text, users can blog, comment, share their views through video. Simply said, changes the use of text with videos.

Currently in its beta stage, the only requirement for using is a webcam and a microphone. After registration, users can upload videos taken from their webcam to do anything and everything that they would usually do with written text in a social networking website. features excellent integration with the some famous blogs, content and social networking websites like Twitter, Wordpress, Disqus and Friendfeed among others. Video’s can also be grabbed from websites like Youtube. also offers many other features that make video social networking fun and safe. Some of the safety and privacy features of include the ability of a user to block other individual users from viewing his Seesmic player videos. The ability to flag video content gives a user, the ability to notify about the content that others may view. Because of a high level of spam, the flag feature would be of a great use for filtering out offensive/spam content.

With Video search, a user can easily and efficiently find and see videos submitted by other users. is also touted as a video Twitter because of its close resemblance to the twitter in terms of concept and also because of the latter’s huge popularity. Although, it has its advantages, the concept behind cannot be called error free. There are some important areas that has still to work upon, one of the biggest challenges while using is the inability to get a focused result. Unlike text, videos cannot be skimmed through to reach the desired area of interest. Longer, out of context posts may decrease interest in video conversation.
Videos are heavier in size, they take time to load in a low bandwidth environment, whereas, text is light and can be viewed immediately even in low bandwidth connections. A large extent of web users around the world still use comparatively low bandwidth connections, this makes an unattractive option for them. is an innovative concept and it only remains to be seen if video conversations appeal to internet surfers or not. Although, many internet users who are already accustomed to the textual conversations may find it unnecessary, younger internet users find it fun and easy to use.

Seesmic screenshot
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What is the history and popularity of the app?

Founded in June 2007, is the brainchild of Loic Le Meur. It can be rightly said that is the result of the video revolution that was started by Youtube and the huge popularity of micro-communication services like With thousands of page views, video uploads and unique visitors, looks to be going on a right path.

What are the differences to other apps? excels over its competition by giving the best of two worlds in one package. While on the one hand it gives Youtube’s excellent video sharing capabilities to its users, it also provides Twitter like social networking and short communication facilities, thereby making it a video Twitter!

How does the web app look and feel to use? looks clean but cool in its black and gray background. Efficient use of Orange and White is done in the fonts to mark the headlines and casual details. Clear and clutter free layout stands this website apart from a growing herd of websites that are simply too messy to look at.

How does the registration process work?

A user can register by clicking on the ‘Sign up’ link available at the top right corner of the page. User is then asked to fill up the Username, Email, Password and characters of a captcha image. After clicking on the ‘Sign up’ button, a Code that is sent on a conformation Email has to be supplied for completion of the registration process.

What does it cost to use the application? is a free service. Although, there are plans to include text based advertisements along with other advertising business models, currently, is ad free and is running from funding of various people and investment institutions.

Who would you recommend the application to? can be used by people from all spheres of life and is highly recommended for everyone. Although, with its easy to use features, cool design, and hassle free video recording capabilities it becomes evident that is definitely a youth centric website.

  • Connect and log in with an existing Twitter account
  • Add numerous social network accounts to monitor with Seesmic
  • Search for specific items that mention your brand
  • View Seesmic in numerous languages
  • Preview images posted on social networks

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